Fractional CMO — Automotive Software

The Dealership Market
Doesn't Forgive
Bad GTM.

We make sure yours works.

Misfit Ventures helps growth-stage automotive software companies build and execute go-to-market strategies that actually win in the franchise dealership space.

Work With Us Our Story
$10M → $40M+ Revenue scaled at TradePending
20+ Years in B2B Software
7 Years in Automotive
Scroll
The Problem

Automotive Software Is a Different Game.

Most GTM teams don't know the rules until they've already lost.

01

Complex Buying Committees

Franchise dealerships make decisions 1,000 different ways. You're navigating GMs, dealer principals, OEM mandates, and vendor fatigue, all at the same time.

02

Vendor Skepticism Is Real

Dealers have been burned by vendors who overpromise and underdeliver. Breaking through that skepticism requires deep category knowledge and earned credibility.

03

Generic Playbooks Don't Work

Importing a SaaS GTM strategy from another vertical into automotive is a fast track to wasted budget and stalled pipelines. This market demands its own approach.

Services

Fractional CMO

Senior marketing leadership, without the full-time price tag.

When you're a growth-stage company ready to scale, you need strategic marketing leadership, not another agency or a generalist hire who'll spend six months getting up to speed on the category.

Matthew embeds with your leadership team on a monthly retainer, functioning as your CMO to build and execute a go-to-market strategy purpose-built for the automotive software space.

Let's Talk
✓

GTM Strategy & Positioning

Build a clear, differentiated position in a crowded market, with a strategy to win dealers at scale.

✓

Revenue Operations Alignment

Align marketing and sales around the same pipeline metrics, buyer journey, and conversion goals.

✓

Demand Generation

Build pipeline through channels that actually reach dealer decision-makers.

✓

Sales Enablement

Equip your sales team with the messaging, materials, and playbooks to close in a skeptical market.

✓

Brand & Messaging

Develop a brand that earns dealer trust and stands out at the conferences, associations, and channels where deals get made.

Matthew Davis, Founder of Misfit Ventures
About

Matthew Davis

Founder, Misfit Ventures

Matthew Davis has spent over 20 years in B2B software, everything from selling directly to strategic leadership positions, with years going deep in automotive. He knows what it takes to build pipeline, earn dealer trust, and scale a software business in one of the most relationship-driven markets in the country.

As CMO of TradePending, Matthew helped scale the company from $10M to over $40M in annual revenue, building the marketing engine, brand, and go-to-market strategy that drove that growth. His background spans location data, ad tech, and B2B software across multiple verticals, giving him a strategic breadth that most automotive-only consultants lack.

Through Misfit Ventures, he brings that same expertise to a select group of growth-stage automotive software companies ready to scale into the franchise dealership market.

20+ Years in B2B Software
7 Years in Automotive
4x Revenue Growth at TradePending
Why Misfit Ventures

We Don't Fit the Mold.
Neither Should Your GTM.

Limited Clients. Full Commitment.

Misfit Ventures works with a small number of clients at any given time. When you engage us, you get Matthew's full attention and expertise, not a junior team running generic playbooks.

Built in the Trenches.

This isn't consulting from the outside looking in. Matthew has lived inside an automotive software company, scaled it, and knows exactly what breaks down at each stage of growth. That experience is what you're hiring.

Automotive-Native Strategy.

The franchise dealership market has its own language, rhythms, and buying behavior. Misfit Ventures doesn't adapt generic frameworks to automotive, we build strategies from the ground up for this market.

Work With Us

Ready to Scale?

We work with a limited number of clients. If you're a growth-stage automotive software company ready to build a GTM strategy that wins in the dealership market, let's talk.

Message Received.

Thanks for reaching out. Back in touch shortly.